|
|
ABOUT US |
 |
Don Mecca, a registered pharmacist and owner of the Wilton Pharmacy for over 30 years
was plagued, like millions of others, with excessively dry skin, and suffered the consequences: rough itchy skin,
sore chapped hands, fingers lined with cracks — especially during the frigid cold blasts of winter.
As the owner of a large independent pharmacy, Don thought he had a unique advantage, he had a full arsenal of moisturizers
at his disposal. And he tried them all — lotions, creams, oil, powders, jars, pumps — you name it. Some helped,
but the help was often short-lived.
Others were too greasy and never fully absorbed. Others promised more than they delivered. He even tried prescription
creams yet still.... he was not happy with the results.
So, after a little pharmaceutical soul searching and countless mornings in freezing temperatures setting up The New York
Times with icy fingertips and painfully cracked skin, Don thought, Maybe it's time to come up with my own moisturizer.
And soon after...Pharmacy Formula was born.
We're not talking the polio vaccine, sheep cloning or stem cell research, but Pharmacy Formula was by far,
the best moisturizer Don had ever used.
His Skin Rejoiced!
Now, if Pharmacy Formula worked so well for Don, would it do the same for his customers? There was only one way to find out!
Put it on the shelves. And, much to Don's amazement, Pharmacy Formula quickly became a "vanishing" cream since it was disappearing
off the shelves as quickly as he could stack it.
And the comments were extremely positive.
The story could end here because Don recently retired and Wilton Pharmacy is now a fond memory — But it seems Pharmacy Formula
is still very much in demand. In fact, since Don retired, he's been receiving letters from customers, friends, and relatives
of customers, all asking where they could buy Pharmacy Formula. Or, if he could send them a
jar or two. Apparently for many people , once they use Pharmacy Formula, it's difficult to
survive without it. or switch to another moisturizer.
Here are a few letters that illustrate that point:
"For the last five years, I -- and many -- purchased your hand cream at the Wilton
Pharmacy. Don Mecca just sold his store to CVS -- and no more hand cream! It is, by far the
best cream for dried skin. Can we purcahse it directly? Much thanks..."
Beverelee Henion, Wilton, CT
"Please know that Wilton Pharmacy is missed in the community, along with the warmth and personal
attention given to your customers. We wish you luck in marketing your Pharmacy Formula Moisturizing
Cream and look forward to when it is once again offered locally... without it, we are forced change
to an inferior cream..."
Juliette M. Weiland, Wilton Ct
"I have been a user of your wondeful product Pharmacy Formula Moisturizing cream for years.
I have always purchased it at the Wilton Pharmacy...I literally couldn't live without it."
Robin L. knight, Norwalk, CT
This is where it all started... In a pharmacy in Wilton, CT
|
|
|
|
|
